Jaguar Faces Sales Slump After Woke Rebrand: What Went Wrong?
Jaguar’s ‘Woke’ Rebrand Backfires with a Sales Slump British luxury carmaker Jaguar is facing heavy backlash and a noticeable dip in sales after rolling out its bold “woke” rebranding strategy. What was meant to be a modern repositioning of the brand as forward-thinking, inclusive, and electric-first has instead alienated a significant portion of its traditional…